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COM3000 Navigating Organizations - Spring 2017 - McMillen

Conducting Research - Theory Based Paper

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Search a specific database. For your topic, the following would be excellent choices:

  • Communication and Mass Media Complete
  • Business Source Complete

Conducting an Audit

To find quality company information use:

You can find all of the following in Business Source Complete by clicking "Advanced Search" and then limiting to one of the following "Publication Types" as shown: http://screencast.com/t/c1AYDvCgUV

  • Case Study
  • Industry Profile
  • Market Research Report
  • SWOT Analysis