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MBA6020 - Marketing Management - PlusOne Summer 2019 - Babb

Optional Readings

Harvard Business Review Case Studies & Articles

Finding Case Studies and Articles in Library Databases (Business Source Complete):

  1. From the Phillips Library Search page select "Business Source Complete"
  2. Find "Publications" in the top blue toolbar
  3. Search for "Harvard Business Review" and click on title
  4. From the publication information page click "Search Within Publication"

Begining in 2013, the Harvard Business School has instituted a fairly restrictive policy limiting the ways by which faculty and students can use Case Studies.

Notice of Use Restrictions, May 2009: Harvard Business Review and Harvard Business Publishing Newsletter content on EBSCO is licensed for the private individual use of authorized EBSCO users. It is not intended for use as assigned course material in academic institutions nor as corporate learning or training materials in businesses. Academic licensees may not use this content in electronic reserves, electronic course packs, persistent linking from syllabi or by any other means of incorporating the content into course resources. Business licensees may not host this content on learning management systems or use persistent linking or other means to incorporate the content into learning management systems. Harvard Business Publishing will be pleased to grant permission to make this content available through such means. For rates and permission, contact

Information Services Librarian

Kathy Clark's picture
Kathy Clark

Phillips Library
Reference Desk