The article reports on a decline in sales by shaving supplies manufacturer Gillette due to the non-shaving trend. Topics discussed include suggestions for Gillette on how to best market its products and increase sales, data showing that the facial-hair-care market is flourishing, and reasons why men grow beards.
An interview with shaving system designed to help prevent razor bumps and irritation from shaving named as Bevel founder Tristan Walker is presented. He talks about using data to fine tune marketing strategy, working with cloud technology and the challenges he faced. It also tells about emergence of online data and its importance.