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Chania

MKT 3610

Internet Marketing

Open Access Case Studies

These resources provide open access (free) materials for use in the classroom.

Subscription Service Case Studies

These resources are not-OER and charge a subscription fee. Most are on an individual basis. The library does NOT have an institutional license to access these materials.

Harvard Business Reviews and Case Studies

Harvard Business Review Case Studies & Articles

Begining in 2013, the Harvard Business School has instituted a fairly restrictive policy limiting the ways by which faculty and students can use Case Studies.

Notice of Use Restrictions, May 2009: Harvard Business Review and Harvard Business Publishing Newsletter content on EBSCO is licensed for the private individual use of authorized EBSCO users. It is not intended for use as assigned course material in academic institutions nor as corporate learning or training materials in businesses. Academic licensees may not use this content in electronic reserves, electronic course packs, persistent linking from syllabi or by any other means of incorporating the content into course resources. Business licensees may not host this content on learning management systems or use persistent linking or other means to incorporate the content into learning management systems. Harvard Business Publishing will be pleased to grant permission to make this content available through such means. For rates and permission, contact permissions@harvardbusiness.org.

Phillips Library subscribes to Business Source Complete from EBSCO which includes read-only access to the 500 most popular HBR articles. Printing, saving, persistent linking, or using any other means to incorporate the content into course resources are not allowed.

Using Case Studies or Articles in Your Course:

  1. Instructors can register (free) at Harvard Business Publishing and build course packs: HBP Educator's Web Site Help page
  2. Students purchase the article/case study from HBSP for a one-time use: HBSP Online Bookstore for Students

Finding Case Studies and Articles in Library Databases (Business Source Complete):

  1. From the Phillips Library Search page select "Business Source Complete"
  2. Find "Publications" in the top blue toolbar
  3. Search for "Harvard Business Review" and click on title
  4. From the publication information page click "Search Within Publication"
  5. In Advanced Search, add search terms (such as "case study" to generate list of all case studies in this publication)

Case Study Journals in Phillips Library Databases

These are journals that publish many case studies. The library subscribes to the journals through annual fees. You and your students can access these journals, and the case studies they contain, through the library's databases.