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MBA PlusOne

Resources for DSB&PP faculty building MBA PlusOne Curriculum

Background Reading (Non-OER)

Journal and Magazine Articles (Non-OER)

Bicen, P., & Johnson, W. H. (2015). Radical Innovation with Limited Resources in High-Turbulent Markets: The Role of Lean Innovation Capability. Creativity & Innovation Management, 24(2), 278-299. doi:10.1111/caim.12120
Cusumano, M. A. (2018). The Sharing Economy Meets Reality: Assessing the uncertainties of the business models driving the sharing economy. Communications Of The ACM, 61(1), 26-28. doi:10.1145/3163905
Huey-Yeh, L., Mei-Hsiang, W., & Min-Jhen, W. (2017). A study of airbnb use behavior in the sharing economy. International Journal Of Organizational Innovation, 10(1), 38-47.
Perren, R., & Kozinets, R. V. (2018). Lateral Exchange Markets: How Social Platforms Operate in a Networked Economy. Journal Of Marketing, 82(1), 20-36.
Stemler, A. (2017). The myth of the sharing economy and its implications for regulating innovation. Emory Law Journal, 67(2), 197-241.
Zervas, G., Proserpio, D., & Byers, J. W. (2017). The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry. Journal Of Marketing Research, 54(5), 687-705.