It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
Market Research Methods in the Sports Industry by Serić, Neven; Jasenko, LjubicaIn Market Research in the Sports Industry, Jasenko Ljubica and Neven Serić provide a comprehensive elaboration of market research methods to be used by sports businesses. The book identifies and explains the most effective uses of market research, drawing upon real life case studies. The book will be invaluable for researchers, educators and students of Sports Management and Marketing, and it will also prove useful to sporting professionals seeking to gain a competitive edge in the market.
Publication Date: 2018-05-29
Sports Management and Administration by David WattSport is a growing industry with enormous numbers of people now involved in the management and administration of sports, fitness and exercise. Whether voluntary, public or commercial sectors, all can benefit by improving the practice and delivery of the management of sport and its organisations. This text is designed to help all those delivering sport to deliver it better and includes: · What's different and special about sports management? · The voluntary sector · Event management and marketing · Marketing, fundraising and sponsorship · Managing staff and volunteers · Organisational management principles · Legal issues including health and safety · Case studies - both local and national. Full of practical examples this book reveals sports management in action, showing how good management helps us to deliver better sports participation, at all levels. This book is a must for undergraduates as well as an invaluable tool for professionals in sport management and administration in the private public and voluntary sectors.
Publication Date: 2004-04-28
Use the following databases to search for company profiles, SWOT analyses, legal cases, and literature. Type the name of the company you are looking for into the database search bar.
Business Source Complete covers business, management, finance, accounting, international business, and economics topics from academic journals, magazines, and trade publications dating back to 1886. Also included are current company, industry and region reports.
Subjects: accounting, actuarial science, business administration, MBA, finance, marketing,
organizational management, professional selling, servant leadership, strategic communication
Content: journals, financial data, books, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses. Publication dates: 1922 - present
Communication & Mass Media Complete is a database of scholarly literature on all aspects of communication studies, including advertising, marketing, film/video, game studies, journalism, communication, and mass media. It includes citations, indexing, and abstracts for over 600 journals, and it includes the full text of over 200 journals.
Subjects: communication, film studies, media studies, multimedia journalism
Content: journals, books
Publication dates: 1915 - present