Guides: PED 4115 Sport Management Capstone: Find Research

Books

Market Research Methods in the Sports Industry by Serić, Neven; Jasenko, Ljubica In Market Research in the Sports Industry, Jasenko Ljubica and Neven Serić provide a comprehensive elaboration of market research methods to be used by sports businesses. The book identifies and explains the most effective uses of market research, drawing upon real life case studies. The book will be invaluable for researchers, educators and students of Sports Management and Marketing, and it will also prove useful to sporting professionals seeking to gain a competitive edge in the market.
ISBN: 1787541924
Publication Date: 2018-05-29
Sports Management and Administration by David Watt Sport is a growing industry with enormous numbers of people now involved in the management and administration of sports, fitness and exercise. Whether voluntary, public or commercial sectors, all can benefit by improving the practice and delivery of the management of sport and its organisations. This text is designed to help all those delivering sport to deliver it better and includes: · What's different and special about sports management? · The voluntary sector · Event management and marketing · Marketing, fundraising and sponsorship · Managing staff and volunteers · Organisational management principles · Legal issues including health and safety · Case studies - both local and national. Full of practical examples this book reveals sports management in action, showing how good management helps us to deliver better sports participation, at all levels. This book is a must for undergraduates as well as an invaluable tool for professionals in sport management and administration in the private public and voluntary sectors.
ISBN: 0203380606
Publication Date: 2004-04-28

Databases

Use the following databases to search for company profiles, SWOT analyses, legal cases, and literature. Type the name of the company you are looking for into the database search bar.

Business Source Complete This link opens in a new window
Business Source Complete covers business, management, finance, accounting, international business, and economics topics from academic journals, magazines, and trade publications dating back to 1886. Also included are current company, industry and region reports.

Subjects: accounting, actuarial science, business administration, MBA, finance, marketing,
organizational management, professional selling, servant leadership, strategic communication
Content: journals, financial data, books, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses. Publication dates: 1922 - present
Nexis Uni This link opens in a new window
Subjects: accounting, actuarial science, business, criminal justice, finance, international studies, marketing, professional selling,
Content: company profiles, legal cases, newspapers
Publication dates: varies

Nexis Uni, the successor of LexisNexis Academic, provides full-text access to over 15,000 news, business, and legal sources.
Communication & Mass Media Complete This link opens in a new window
Communication & Mass Media Complete is a database of scholarly literature on all aspects of communication studies, including advertising, marketing, film/video, game studies, journalism, communication, and mass media. It includes citations, indexing, and abstracts for over 600 journals, and it includes the full text of over 200 journals.

Subjects: communication, film studies, media studies, multimedia journalism
Content: journals, books
Publication dates: 1915 - present
Wall Street Journal This link opens in a new window
Subjects: multidisciplinary
Content: Wall Street Journal 1984 - present

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Keywords

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Academic Performance	College	First-Generation Students
Student Success	Higher Education	Children of Immigrants
Student Achievement	University	Minority Students
Learning Outcomes	Community College	Nontraditional Students

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PED 4115 Sport Management Capstone

Company Information