Guides: MKT 2390 Marketing Research for Consumer Insight: Find Research

Books

Marketing to Mindstates by Will Leach Your nonconscious mind will filter out more than 99 percent of marketing you "see" today. Traditional marketing simply doesn't work in today's complex world. To reach today's customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors-a process called Behavior Design. In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing readers to temporary moments of influence called mindstates. Using his Mindstate Behavioral Model, he shows you specifically how to create behaviorally optimized messaging designed to activate these mindstates and trigger real emotional engagement. With this book, researchers and marketers will finally have a practical guide to creating behaviorally designed marketing that psychologically breaks through your customers' nonconscious to drive new behaviors and topline growth.
ISBN: 1544512406
Publication Date: 2018-10-09

Business Source Complete
Subjects: accounting, actuarial science, business administration, MBA, finance, marketing,
organizational management, professional selling, servant leadership, strategic communication
Content: journals, financial data, books, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses. Publication dates: 1922 - present
Nexis Uni
Subjects: accounting, actuarial science, business, criminal justice, finance, international studies, marketing, professional selling,
Content: company profiles, legal cases, newspapers
Publication dates: varies

Nexis Uni, the successor of LexisNexis Academic, provides full-text access to over 15,000 news, business, and legal sources.
Regional Business News
Subjects: accounting, business, finance marketing, organizational management, professional selling
Content: magazines, newspapers
Publication dates: 1990 – present

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