Guides: MKT 2390 Marketing Research for Consumer Insight: Find Research

Books

Marketing to Mindstates by Will Leach Your nonconscious mind will filter out more than 99 percent of marketing you "see" today. Traditional marketing simply doesn't work in today's complex world. To reach today's customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors-a process called Behavior Design. In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing readers to temporary moments of influence called mindstates. Using his Mindstate Behavioral Model, he shows you specifically how to create behaviorally optimized messaging designed to activate these mindstates and trigger real emotional engagement. With this book, researchers and marketers will finally have a practical guide to creating behaviorally designed marketing that psychologically breaks through your customers' nonconscious to drive new behaviors and topline growth.
ISBN: 1544512406
Publication Date: 2018-10-09

Business Databases

Business Source Complete
Business Source Complete covers business, management, finance, accounting, international business, and economics topics from academic journals, magazines, and trade publications dating back to 1886. Also included are current company, industry and region reports.

Subjects: accounting, actuarial science, business administration, MBA, finance, marketing,
organizational management, professional selling, servant leadership, strategic communication
Content: journals, financial data, books, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses. Publication dates: 1922 - present
Nexis Uni
Subjects: accounting, actuarial science, business, criminal justice, finance, international studies, marketing, professional selling,
Content: company profiles, legal cases, newspapers
Publication dates: varies

Nexis Uni, the successor of LexisNexis Academic, provides full-text access to over 15,000 news, business, and legal sources.
Communication & Mass Media Complete
Communication & Mass Media Complete is a database of scholarly literature on all aspects of communication studies, including advertising, marketing, film/video, game studies, journalism, communication, and mass media. It includes citations, indexing, and abstracts for over 600 journals, and it includes the full text of over 200 journals.

Subjects: communication, film studies, media studies, multimedia journalism
Content: journals, books
Publication dates: 1915 - present
Academic Search Complete
Academic Search Complete is a scholarly, multi-disciplinary database providing information on a wide range of subjects. It contains full-text access to peer-reviewed journals, magazines, monographs, reports, and conference proceedings as well as indexing and abstracts for thousands of publications.

Subjects: multidisciplinary
Content: journals, magazines, newspapers, books
Publication dates: 1887 - present
Regional Business News
Subjects: accounting, business, finance marketing, organizational management, professional selling
Content: magazines, newspapers
Publication dates: 1990 – present

Search Tips

Keywords

Identify keywords for your topic and brainstorm narrower, broader, and related terms.

Example: Factors that affect academic performance in first-generation college students.

Academic Performance	College	First-Generation Students
Student Success	Higher Education	Children of Immigrants
Student Achievement	University	Minority Students
Learning Outcomes	Community College	Nontraditional Students

Boolean Operators

Typing the Boolean Operators AND, OR, and NOT into the library catalog or databases allow you to broaden or narrow your results.

Found too many results?

Add more keywords.

Adding additional keywords to your search can help to further narrow your topic.

Example: college AND first-generation students AND academic performance

Found too few results?

Use OR.

Broaden your search by using OR to link your terms.

Example: (college OR higher education OR university) AND first-generation students AND (academic performance OR student success)