Guides: MKT 4350 Marketing Research: Find Research

Data and Statistics

Demographic Information

Census Data
Find data from the Census Bureau. Search by location or topic. For more guidance on finding Census data, contact a librarian, or see the Community Assessment Research Guide.
American Community Survey
Search for a place in the Data Profiles and Narrative Profiles.
Statistical Abstract of the United States - 2010
Authoritative and comprehensive source for statistical make-up of the US.
Consumer Expenditure Surveys - Bureau of Labor Statistics
From the Bureau of Labor Statistics. Use the databases "Data Finder" or "Tables" to find national statistical data.

Industry Information

NAICS Codes
Find the NAICS code for your industry.
Industries at a Glance - Bureau of Labor Statistics
Find your industry and NAICS code, then click on the link to see statistics on workforce, earnings, etc.

Business Databases

Business Source Complete This link opens in a new window
Business Source Complete covers business, management, finance, accounting, international business, and economics topics from academic journals, magazines, and trade publications dating back to 1886. Also included are current company, industry and region reports.
Subjects: accounting, actuarial science, business administration, MBA, finance, marketing,
organizational management, professional selling, servant leadership, strategic communication
Content: journals, financial data, books, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses. Publication dates: 1922 - present
Nexis Uni This link opens in a new window
Subjects: accounting, actuarial science, business, criminal justice, finance, international studies, marketing, professional selling,
Content: company profiles, legal cases, newspapers
Publication dates: varies
Nexis Uni, the successor of LexisNexis Academic, provides full-text access to over 15,000 news, business, and legal sources.
Communication & Mass Media Complete This link opens in a new window
Communication & Mass Media Complete is a database of scholarly literature on all aspects of communication studies, including advertising, marketing, film/video, game studies, journalism, communication, and mass media. It includes citations, indexing, and abstracts for over 600 journals, and it includes the full text of over 200 journals.
Subjects: communication, film studies, media studies, multimedia journalism
Content: journals, books
Publication dates: 1915 - present
Academic Search Complete This link opens in a new window
Academic Search Complete is a scholarly, multi-disciplinary database providing information on a wide range of subjects. It contains full-text access to peer-reviewed journals, magazines, monographs, reports, and conference proceedings as well as indexing and abstracts for thousands of publications.
Subjects: multidisciplinary
Content: journals, magazines, newspapers, books
Publication dates: 1887 - present
Regional Business News This link opens in a new window
Subjects: accounting, business, finance marketing, organizational management, professional selling
Content: magazines, newspapers
Publication dates: 1990 – present

Search Tips

Keywords

Identify keywords for your topic and brainstorm narrower, broader, and related terms.

Example: Factors that affect academic performance in first-generation college students.

Academic Performance	College	First-Generation Students
Student Success	Higher Education	Children of Immigrants
Student Achievement	University	Minority Students
Learning Outcomes	Community College	Nontraditional Students

Boolean Operators

Typing the Boolean Operators AND, OR, and NOT into the library catalog or databases allow you to broaden or narrow your results.

Found too many results?

Add more keywords.

Adding additional keywords to your search can help to further narrow your topic.

Example: college AND first-generation students AND academic performance

Found too few results?

Use OR.

Broaden your search by using OR to link your terms.

Example: (college OR higher education OR university) AND first-generation students AND (academic performance OR student success)